{"id":130313,"date":"2022-04-25T15:30:11","date_gmt":"2022-04-25T08:30:11","guid":{"rendered":"http:\/\/210.57.208.200\/2022\/04\/25\/nutrifoods-digital-marketing-manager-shares-four-criteria-for-competitive-content\/"},"modified":"2022-04-27T11:21:45","modified_gmt":"2022-04-27T04:21:45","slug":"nutrifoods-digital-marketing-manager-shares-four-criteria-for-competitive-content","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/nutrifoods-digital-marketing-manager-shares-four-criteria-for-competitive-content\/","title":{"rendered":"Nutrifood&#8217;s Digital Marketing Manager shares four criteria for competitive content"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong>\u00a0\u2013 In this digital age, the number of digital content continues to increase.\u00a0In the world of marketing, it affects the intense competition of marketers in fighting for the attention of media consumers.<\/p>\n\n<p>Media and Digital Marketing Manager from Nutrifood Indonesia, Meirza Hartoto shared some criteria for creating competitive video-based content in the midst of digital competition.<\/p>\n\n<p><strong>Attract<\/strong><\/p>\n\n<p>&#8220;What is important here is how the content can attract people&#8217;s attention to watch in the first three seconds,&#8221; he said.<\/p>\n\n<p>In a webinar organized by Directorate of Career Development, Entrepreneurship Incubation, and Alumni Affairs of <a href=\"http:\/\/210.57.208.200\">Universitas Airlangga<\/a> (DPKKA UNAIR) on Saturday, April 23, 2022, Meirza said that\u00a0scene\u00a0movements must be made fast to attract attention.\u00a0At least there are two\u00a0shots\u00a0in the first five seconds viewed.\u00a0The appearance of a human figure in a video will also attract consumers&#8217; attention to watch the video until the end.<\/p>\n\n<p><strong>Brand<\/strong><\/p>\n\n<p>Brand\u00a0placement\u00a0in a video is also an important component in marketing.\u00a0A video must be able to place a logo, name, and other branding elements that are easy for consumers to remember.<\/p>\n\n<p>&#8220;The repeated mention of the brand name, or with a song, and using unique visuals and colors can give a distinct impression on the brand in consumers&#8217; memories,&#8221; explained Meirza.<\/p>\n\n<p><strong>Connect<\/strong><\/p>\n\n<p>How the\u00a0story\u00a0is presented can make consumers think or feel the emotion relevant to the content.\u00a0For this reason, specific emotions and associations in human life can be good bait.<\/p>\n\n<p>&#8220;We can use\u00a0influencers\u00a0or celebrities associated with our products, such as TropicanaSlim and Nana Mirdad, who have strong associations with a healthy lifestyle,&#8221; he said.<\/p>\n\n<p>Meirza also emphasized considering the relationship between influencers and brands, the number and categories of\u00a0followers, and the level of\u00a0engagement\u00a0in determining influencers in the\u00a0campaign.<\/p>\n\n<p><strong>Direct<\/strong><\/p>\n\n<p>Clear directions help consumers understand what steps to take after viewing content.\u00a0The referrals can be in the forms of special offers, limited offers, or\u00a0specific calls-to-action\u00a0as says\u00a0book now, or\u00a0click here.<\/p>\n\n<p>Meirza said that by using these four criteria, the possibility of video content getting many viewers would be higher. Thus, it can also increase the purchase rate, which is the goal of digital marketing itself. (*)<\/p>\n\n<p>Author: Stefanny Elly<\/p>\n\n<p>Editor: Khefti Al Mawalia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS\u00a0\u2013 In this digital age, the number of digital content continues to increase.\u00a0In the world of marketing, it affects the intense competition of marketers in fighting for the attention of media consumers. Media and Digital Marketing Manager from Nutrifood Indonesia, Meirza Hartoto shared some criteria for creating competitive video-based content in the midst of [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":130168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[9105,178,168],"class_list":["post-130313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2","tag-dpkka-unair-en-2","tag-unair-en","tag-universitas-airlangga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nutrifood&#039;s Digital Marketing Manager shares four criteria for competitive content - Universitas Airlangga Official Website<\/title>\n<meta name=\"description\" content=\"Media and Digital Marketing Manager from Nutrifood Indonesia, Meirza Hartoto shared some criteria for creating competitive video-based content in the midst of digital competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/nutrifoods-digital-marketing-manager-shares-four-criteria-for-competitive-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutrifood&#039;s Digital Marketing Manager shares four criteria for competitive content - 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