{"id":144740,"date":"2022-07-19T16:07:44","date_gmt":"2022-07-19T09:07:44","guid":{"rendered":"http:\/\/210.57.208.200\/2022\/07\/19\/unair-expert-on-citayam-fashion-week-self-expression-through-fashion\/"},"modified":"2022-07-21T14:57:31","modified_gmt":"2022-07-21T07:57:31","slug":"unair-expert-on-citayam-fashion-week-self-expression-through-fashion","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-expert-on-citayam-fashion-week-self-expression-through-fashion\/","title":{"rendered":"UNAIR expert on Citayam Fashion Week: Self-expression through fashion"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2013 Citayam Fashion Week (CFW) refers to a new phenomenon of youths dressing up in street style in Sudirman, Dukuh Atas, Central Jakarta. The phenomenon draws public attention. UNAIR<\/a> Communication expert Prof Dra Rachmah Ida MCom PhD had her views on Citayam Fashion Week.<\/p>\n\n\n\n

CFW is rooted in the youths who do not get any space from the mainstream culture, which is often dominated by the Haves.\r\n\r\n\u201cThey see it as a new public area which they failed to get in the mass media or over elite public space,\u201d Prof Ida said.<\/p>\n\n\n\n

Deconstructing Trend Fashion <\/strong><\/h5>\n\n\n\n

The phenomenon tries to shift the fashion trend that has always been set by the upper classes. \u201cThey try to deconstruct the exorbitant fashion goods the lower classes cannot afford through the street style that is usually enjoyed by the middle-upper classes,\u201d stated the first Communication professor in Indonesia.<\/p>\n\n\n\n

The outfits in CFW articulate the youths\u2019 creativity in fashion without high-end fashion brands. \u201cThey express the overlooked, marginalized urban street fashion that is not accommodated by the popular media because they deem it unsalable,\u201d she said.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The style shown in CFW tends to be unique and different. Prof Ida believed it is a form of liberated young people who aspire to free themselves of capitalism through fashion.<\/p>\n\n\n\n

TikTok Triggers<\/strong><\/h5>\n\n\n\n

The rise of TikTok, she admitted, encourages the emergence of new subcultures. \u201cTikTok easily becomes the most popular social media platform among the middle-lower classes. It will lead to the emergence of the unnoticed, marginalized subcultures,\u201d she added.<\/p>\n\n\n\n

Prof Ida commended the youths\u2019 courage in expressing themselves through the freedom of fashion. \u201cFashion is subconsciously divided by each class, this is bucolic [identity], that is urban, and so on,\u201d said the UNAIR lecturer of Communication.<\/p>\n\n\n\n

Prof Ida highlighted that the CFW subculture must be embraced. \u201cWe should not only accept the elite\u2019s culture. Let the other culture express their identity,\u201d she said.<\/p>\n\n\n\n

Author: Stefanny Elly<\/p>\n\n\n\n

Editor : Binti Q. Masruroh<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 Citayam Fashion Week (CFW) refers to a new phenomenon of youths dressing up in street style in Sudirman, Dukuh Atas, Central Jakarta. The phenomenon draws public attention. UNAIR Communication expert Prof Dra Rachmah Ida MCom PhD had her views on Citayam Fashion Week. CFW is rooted in the youths who do not […]<\/p>\n","protected":false},"author":79,"featured_media":144641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,344,77,46],"tags":[356,241,250],"class_list":["post-144740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-universitas-airlangga","category-news-fisip","category-pakar","tag-fisip-unair","tag-kata-pakar","tag-pakar-unair"],"yoast_head":"\nUNAIR expert on Citayam Fashion Week: Self-expression through fashion - Universitas Airlangga Official Website<\/title>\n<meta name=\"description\" content=\"Citayam Fashion Week phenomenon gained attention from UNAIR Communication expert, Prof Dra Rachmah Ida MCom PhD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/unair-expert-on-citayam-fashion-week-self-expression-through-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNAIR expert on Citayam Fashion Week: Self-expression through fashion - 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