{"id":186888,"date":"2023-02-07T16:52:29","date_gmt":"2023-02-07T09:52:29","guid":{"rendered":"https:\/\/unair.ac.id\/unair-strategic-management-lecturer-highlights-e-commerce-closing-services\/"},"modified":"2023-02-08T09:51:57","modified_gmt":"2023-02-08T02:51:57","slug":"unair-strategic-management-lecturer-highlights-e-commerce-closing-services","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-strategic-management-lecturer-highlights-e-commerce-closing-services\/","title":{"rendered":"UNAIR Strategic Management lecturer highlights e-commerce closing services"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong>\u00a0\u2013 Recently, an\u00a0e-commerce\u00a0platform from China announced its permanent closure as of March 31, 2023. This\u00a0e-commerce\u00a0closure added to the list of similar businesses that have decided to close their business services in Indonesia.<\/p>\n\n<p>Lecturer in Strategic Management at <a href=\"http:\/\/unair.ac.id\">Universitas Airlangga<\/a>, Mochammad Thanthowy Syamsuddin SE MAB, believes that the closure of the\u00a0e-commerce\u00a0business is closely related to the consolidation phase the company is currently experiencing.<\/p>\n\n<p>\u201cI see the phenomenon of the\u00a0e-commerce\u00a0business platform is currently in a consolidation phase to create profits for investors.\u00a0In short, the\u00a0e-commerce platforms\u00a0are heading towards the profitability phase,\u201d he said in an interview Tuesday, February 7, 2023.<\/p>\n\n<p>In this consolidation phase, he continued,\u00a0e-commerce\u00a0companies respond to many external aspects, including the effect of reduced purchasing power due to the Covid-19 pandemic and other macroeconomic aspects, two things: cost-cutting\u00a0and potential\u00a0revenue stream\u00a0optimization.<\/p>\n\n<p>\u201cIt explains why there\u00a0is a significant\u00a0layoff in some business\u00a0e-commerce platforms,\u201d \u200b\u200bhe said.<\/p>\n\n<p>On the other hand,\u00a0e-commerce\u00a0companies also increase admin costs, commission fees and even require internal logistics services without a\u00a0third party.\u00a0This condition brings several consequences where companies that fail to form a road map to profitability and run out of capital must go\u00a0out of business<em>.<\/em><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Emergence of new competitors<\/strong><\/h5>\n\n<p>The\u00a0e-commerce\u00a0business is getting new competitors from social media platforms such as\u00a0TikTok\u00a0and\u00a0Instagram.\u00a0These two platforms are very close to the life of the millennial generation and gen Z.<\/p>\n\n<p>\u201cThere is a potential that buying and selling transactions or purchasing decisions for these two generations in the future will be dominated by these two platforms,\u201d said the lecturer in the Management Department of the Faculty of Economics and Business (FEB) UNAIR.<\/p>\n\n<p>Therefore,\u00a0e-commerce\u00a0business people must be able to optimize this phenomenon and continue to integrate their shop or outlet ecosystem.\u00a0Moreover, Indonesian\u00a0e-commerce\u00a0consumers are highly affected by sales and discounts.<\/p>\n\n<p>\u201cThere is free shipping for moving, there is a certain loyalty bonus for moving.\u00a0We will rarely encounter offers like this from\u00a0e-commerce platforms because of the phase above (the consolidation phase, ed),\u201d said Thanthowy.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Online platform optimization<\/strong><\/h5>\n\n<p>Given this phenomenon, Thanthowy recommends that\u00a0sellers\u00a0who have outlets in\u00a0e-commerce build good credibility on the\u00a0platform\u00a0and social media to anticipate\u00a0e-commerce\u00a0platform policies that remove the flexibility of logistics selection and increase admin costs.\u00a0In addition, to reach more potential buyers and customers.<\/p>\n\n<p>In the medium and long term, he also recommends that\u00a0<em>sellers<\/em>\u00a0on\u00a0<em>e-commerce<\/em>\u00a0platforms have their own booth by building a website that contains all product offerings, including payment facilities.<\/p>\n\n<p>\u201cThis must be done by business people and MSMEs, especially for those who have their own products, not just\u00a0trading, so that all marketing channel activities both\u00a0online\u00a0and\u00a0offline\u00a0are directed to their own website,\u201d he explained.\u00a0(*)<\/p>\n\n<p>Author: Agnes Ikandani<\/p>\n\n<p>Editor: Binti Q. Masruroh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS\u00a0\u2013 Recently, an\u00a0e-commerce\u00a0platform from China announced its permanent closure as of March 31, 2023. This\u00a0e-commerce\u00a0closure added to the list of similar businesses that have decided to close their business services in Indonesia. Lecturer in Strategic Management at Universitas Airlangga, Mochammad Thanthowy Syamsuddin SE MAB, believes that the closure of the\u00a0e-commerce\u00a0business is closely related to [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":186791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,50,4554,88],"tags":[4650],"class_list":["post-186888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experts","category-news-en-2","category-news","category-news-feb-en","tag-expert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNAIR Strategic Management lecturer highlights e-commerce closing services - Universitas Airlangga Official Website<\/title>\n<meta name=\"description\" content=\"Recently, an e-commerce platform from China announced its permanent closure as of March 31, 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/unair-strategic-management-lecturer-highlights-e-commerce-closing-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNAIR Strategic Management lecturer highlights e-commerce closing services - 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