{"id":338554,"date":"2025-01-17T16:22:43","date_gmt":"2025-01-17T09:22:43","guid":{"rendered":"https:\/\/unair.ac.id\/unair-communication-lecturer-highlights-the-viral-phenomenon-of-koin-jagat\/"},"modified":"2025-01-17T17:01:13","modified_gmt":"2025-01-17T10:01:13","slug":"unair-communication-lecturer-highlights-the-viral-phenomenon-of-koin-jagat","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/unair-communication-lecturer-highlights-the-viral-phenomenon-of-koin-jagat\/","title":{"rendered":"UNAIR Communication lecturer highlights the viral phenomenon of Koin Jagat"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2013 The treasure-hunting game Koin Jagat has recently gone viral on social media, captivating the public with its interactive features. Integrated into the Jagat app, the game offers users the opportunity to explore real-world locations to collect virtual coins, which can later be exchanged for cash prizes.<\/p>\n\n

Dr. Andria Saptyasari, S.Sos., M.A., a Communication Studies lecturer at Universitas Airlangga<\/a> (UNAIR), attributes the game’s popularity to the pervasive influence of digital technology, particularly among those facing financial difficulties. \u201cThe appeal lies in its ability to provide both entertainment and financial incentives,\u201d she remarked.<\/p>\n\n

Overview of Koin Jagat<\/strong><\/p>\n\n

Koin Jagat is a gaming feature within the Jagat app, launched in 2022, which has amassed over 5 million downloads. Players are tasked with gathering virtual coins scattered across cities such as Jakarta, Bandung, and Surabaya. These coins come in three types with varying cash values: bronze (starting at IDR 300,000), silver (mid-level rewards), and gold (up to IDR 100 million).<\/p>\n

\n
\"Dr.
Dr. Andria Saptyasari, S.Sos., M.A., a Communication Studies lecturer at Universitas Airlangga (UNAIR) (Photo: FISIP UNAIR)<\/figcaption><\/figure><\/div>\n

Dr. Saptyasari pointed out that the promise of tangible rewards is a key motivator for users. \u201cThe allure of rewards often drives engagement, as people are naturally more inclined toward rewards than penalties,\u201d she explained. She also likened the game\u2019s novelty and appeal to the once-popular Pok\u00e9mon phenomenon, which drew users with its innovative gameplay.<\/p>\n\n

Emerging popular culture<\/strong><\/h4>\n\n

Dr. Saptyasari noted that Koin Jagat reflects a new wave of popular culture that may fade as newer, more engaging applications enter the market. However, she expressed concern over its potential impact on younger generations, urging developers to create games that are not only innovative but also foster social development.<\/p>\n\n

\u201cThe main concern is that young people may develop a dependency on such technologies as a means to escape frustration, stress, or boredom,\u201d she explained.<\/p>\n\n

Potential consequences<\/strong><\/h4>\n\n

The lecturer highlighted the broader implications of the game, including its potential to reshape societal attitudes toward wealth and effort. She cautioned that the focus on instant rewards may encourage a culture of quick gratification. \u201cThis trend fosters a mindset of seeking immediate gains, overshadowing the importance of understanding the process and purpose behind earning a livelihood,\u201d she elaborated.<\/p>\n\n

\u201cAn overreliance on instant rewards could make younger generations more vulnerable to stress, frustration, and depression when faced with real-life challenges,\u201d she added.<\/p>\n\n

Furthermore, she raised concerns about the potential for data exploitation, noting that many applications require access to users’ personal information, which is often collected indirectly.<\/p>\n\n

\u201cThis creates a scenario where users unknowingly consent to agreements that bind them to the app’s ecosystem, demanding continuous sacrifices\u2014money, time, energy\u2014which can lead to exhaustion and strain relationships with family,\u201d she explained, highlighting the potential costs to personal well-being and relationships.<\/p>\n\n

In her concluding remarks to UNAIR NEWS, Dr. Saptyasari emphasized the importance of addressing these ethical concerns, particularly regarding user privacy and the long-term effects on mental health, as they are critical issues in the rapidly evolving digital era.<\/p>\n\n

Author: Anggun Latifatunisa<\/p>\n\n

Editor: Yulia Rohmawati<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 The treasure-hunting game Koin Jagat has recently gone viral on social media, captivating the public with its interactive features. Integrated into the Jagat app, the game offers users the opportunity to explore real-world locations to collect virtual coins, which can later be exchanged for cash prizes. Dr. Andria Saptyasari, S.Sos., M.A., a […]<\/p>\n","protected":false},"author":79,"featured_media":338545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,50,4554],"tags":[14707],"class_list":["post-338554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experts","category-news-en-2","category-news","tag-news-en-3"],"yoast_head":"\nUNAIR Communication lecturer highlights the viral phenomenon of Koin Jagat - Universitas Airlangga Official Website<\/title>\n<meta name=\"description\" content=\"The treasure-hunting game Koin Jagat has recently gone viral on social media, captivating the public with its interactive features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/unair-communication-lecturer-highlights-the-viral-phenomenon-of-koin-jagat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNAIR Communication lecturer highlights the viral phenomenon of Koin Jagat - 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