{"id":342872,"date":"2025-02-17T16:42:20","date_gmt":"2025-02-17T09:42:20","guid":{"rendered":"https:\/\/unair.ac.id\/pkip-workshop-guides-students-in-developing-creative-thinking-for-content-creation\/"},"modified":"2025-02-18T11:54:42","modified_gmt":"2025-02-18T04:54:42","slug":"pkip-workshop-guides-students-in-developing-creative-thinking-for-content-creation","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/pkip-workshop-guides-students-in-developing-creative-thinking-for-content-creation\/","title":{"rendered":"PKIP Workshop guides students in developing creative thinking for content creation"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2013 Creative thinking is a fundamental skill for content creators, enabling them to produce engaging and original material. To foster this ability, the Center for Communications and Public Information (PKIP) Universitas Airlangga<\/a> (UNAIR) hosted a workshop titled \u201cCreative Thinking as a Content Creator.\u201d The event took place at the Airlangga Convention Center (ACC), Hall Bima Suci, on Monday, February 17, 2024.<\/p>\n\n

Herma Retno Prabayanti, S.E., M.Med.Kom., a lecturer and experienced content creator, emphasized the critical role of creative thinking in content production. She explained that innovative ideas often emerge through research across multiple platforms. \u201cAll media industries apply the same structured thinking framework used in research methodologies,\u201d she stated.<\/p>\n\n

Identifying trends and building empathy<\/strong><\/h5>\n\n

Prabayanti underscored the importance of recognizing trends and societal phenomena, noting that strong empathy is essential for content creators to effectively capture relevant topics. \u201cWithout empathy, it\u2019s difficult to identify compelling narratives that engage audiences,\u201d she explained.<\/p>\n\n

Once a phenomenon is identified, content creators must be able to analyze and articulate it in detail. Prabayanti also pointed out that inspiration can stem from everyday occurrences in students\u2019 surroundings. \u201cObserving the world around us helps spark creative ideas that lead to impactful content,\u201d she added. <\/p>\n\n

Rapid ideation and effective execution<\/strong><\/h5>\n\n

During the session, Prabayanti highlighted the importance of generating ideas quickly. To achieve this, she encouraged content creators to consistently document observations and insights. \u201cBy clearly recording phenomena and ideas, we can conduct deeper analysis and streamline the content creation process,\u201d she noted. <\/p>\n\n

She also emphasized the need for flexibility and consistency with personal branding when producing content. While following viral trends can be beneficial, content should remain aligned with an individual\u2019s unique identity. \u201cEven content that is often dismissed as \u2018trivial\u2019 can be perceived as high-quality when executed thoughtfully,\u201d she concluded.<\/p>\n\n

Author: Ahmad Hanif Musthafa<\/p>\n\n

Editor : Edwin Fatahuddin<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 Creative thinking is a fundamental skill for content creators, enabling them to produce engaging and original material. To foster this ability, the Center for Communications and Public Information (PKIP) Universitas Airlangga (UNAIR) hosted a workshop titled \u201cCreative Thinking as a Content Creator.\u201d The event took place at the Airlangga Convention Center (ACC), […]<\/p>\n","protected":false},"author":79,"featured_media":342796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[52,50,4554],"tags":[14707],"class_list":["post-342872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-en","category-news-en-2","category-news","tag-news-en-3"],"yoast_head":"\nPKIP Workshop guides students in developing creative thinking for content creation - Universitas Airlangga Official Website<\/title>\n<meta name=\"description\" content=\"Center for Communications and Public Information (PKIP) Universitas Airlangga (UNAIR) hosted a workshop titled \u201cCreative Thinking as a Content Creator.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/pkip-workshop-guides-students-in-developing-creative-thinking-for-content-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PKIP Workshop guides students in developing creative thinking for content creation - 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