{"id":345447,"date":"2025-03-11T14:18:00","date_gmt":"2025-03-11T07:18:00","guid":{"rendered":"https:\/\/unair.ac.id\/fisip-lecturer-weighs-in-on-pertaminas-approach-in-addressing-public-trust-crisis\/"},"modified":"2025-03-11T15:44:40","modified_gmt":"2025-03-11T08:44:40","slug":"fisip-lecturer-weighs-in-on-pertaminas-approach-in-addressing-public-trust-crisis","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/fisip-lecturer-weighs-in-on-pertaminas-approach-in-addressing-public-trust-crisis\/","title":{"rendered":"FISIP lecturer weighs in on Pertamina\u2019s approach in addressing public trust crisis"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2013 The recent allegations of large-scale corruption at PT Pertamina have ignited widespread public debate, significantly undermining trust in the state-owned enterprise. The controversy has fueled disappointment among the public, further diminishing confidence in the company.<\/p>\n\n

Dr. Dina Septiani, BComm, MComn, Ph.D., a lecturer in Communication Studies at Faculty of Social and Political Sciences (FISIP), Universitas Airlangga<\/a> (UNAIR), weighed in on the issue. She noted that the scandal has profoundly shaped public perception of Pertamina.<\/p>\n\n

\u201cAs a state-owned enterprise, Pertamina naturally attracts significant public attention. Given its relatively strong track record, the company should have anticipated potential issues from the outset, particularly amid broader public distrust toward the government,\u201d she explained.<\/p>\n\n

Crisis management and communication strategy<\/strong><\/h5>\n\n

Dr. Septiani highlighted that Pertamina\u2019s crisis management approach aligns with the strategies proposed by public relations expert Burnet. She pointed out that major corporations like Pertamina generally follow four key crisis management principles.<\/p>\n

\n
\"Dr.
Dr. Dina Septiani, BComm, MComn, Ph.D., a lecturer in Communication Studies at Faculty of Social and Political Sciences (FISIP), Universitas Airlangga (UNAIR). (Photo: By courtesy)<\/figcaption><\/figure><\/div>\n

The first is the relationship principle, which emphasizes maintaining strong relationships with stakeholders. The second is the accountability principle, which dictates that an organization must take responsibility for a crisis, even if it is not entirely at fault.<\/p>\n\n

\u201cThe third is the disclosure principle, which requires Pertamina to communicate key details about the crisis to the public. Finally, the symmetrical communication principle ensures that the company considers public interests and does not disregard stakeholder concerns,\u201d she added.<\/p>\n\n

She further stated that Pertamina has taken appropriate steps in managing the crisis. \u201cThe company\u2019s public relations team has acted as advocates, providing clear explanations to the public. They have also played a crucial role as trust facilitators, reinforcing transparency. We can see Pertamina\u2019s communication officers actively addressing concerns and clarifying the situation,\u201d she said.<\/p>\n\n

Turning point for Pertamina<\/h5>\n\n

Despite the crisis, Dr. Septiani believes that Pertamina has an opportunity to recover and restore its reputation through a secondary response strategy aimed at rebuilding public trust.<\/p>\n\n

\u201cThe public relations team can launch campaigns to remind the public of Pertamina\u2019s fundamental values. For example, as a state-owned enterprise, Pertamina represents national pride. This narrative can be leveraged to reignite patriotic sentiment,\u201d she suggested.<\/p>\n\n

She also pointed out that the current crisis could serve as a pivotal moment for the company. \u201cThis situation is not beyond repair. By shifting public perception, we can reframe the crisis\u2014not as a failure, but as an opportunity for reform and progress,\u201d she said.<\/p>\n\n

Dr. Septiani emphasized that reshaping public perception should be a key focus in rebuilding Pertamina\u2019s image. Strengthening public relations strategies and mitigating the negative impact of the scandal will be critical to restoring trust in the company.<\/p>\n\n

Author: Mohammad Adif Albarado<\/p>\n\n

Editor: Yulia Rohmawati<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 The recent allegations of large-scale corruption at PT Pertamina have ignited widespread public debate, significantly undermining trust in the state-owned enterprise. The controversy has fueled disappointment among the public, further diminishing confidence in the company. Dr. Dina Septiani, BComm, MComn, Ph.D., a lecturer in Communication Studies at Faculty of Social and Political […]<\/p>\n","protected":false},"author":79,"featured_media":345424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,50,4554],"tags":[14707],"class_list":["post-345447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experts","category-news-en-2","category-news","tag-news-en-3"],"yoast_head":"\nFISIP lecturer weighs in on Pertamina\u2019s approach in addressing public trust crisis<\/title>\n<meta name=\"description\" content=\"The recent allegations of large-scale corruption at PT Pertamina have ignited widespread public debate, significantly undermining trust in the state-owned enterprise.\" 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