{"id":366448,"date":"2025-09-11T14:00:03","date_gmt":"2025-09-11T07:00:03","guid":{"rendered":"https:\/\/unair.ac.id\/tips-for-building-personal-branding-on-social-media\/"},"modified":"2025-09-11T16:29:40","modified_gmt":"2025-09-11T09:29:40","slug":"tips-for-building-personal-branding-on-social-media","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/tips-for-building-personal-branding-on-social-media\/","title":{"rendered":"Tips for building personal branding on social media"},"content":{"rendered":"\n<p><strong>UNAIR NEWS<\/strong> \u2013 To address the growing competitiveness of the job market, the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) <a href=\"http:\/\/unair.ac.id\">Universitas Airlangga<\/a> held an inspiring talk show. The program was part of the main lineup of Job Fair Career Week 2025, aimed at equipping students with practical strategies and relevant skills.<\/p>\n\n<p>The event, titled JOBS: Journey Overcome Build Strength to Face the Modern Job Market, took place at the Fadjar Auditorium, FEB Main Building, Dharmawangsa-B Campus, on Wednesday (Sept. 10, 2025). The session featured Esther Natalia Dominiq Lubis, S.H., CEO and founder of Produktifkuy, as the keynote speaker.<\/p>\n\n<h5 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-a74a149c0e73c0bcbf50291b38612cb1\"><strong>Realistic and adaptive in workplace<\/strong><\/h5>\n\n<p>Lubis highlighted the importance of being realistic when pursuing a career. Drawing on her personal experience, she noted that professional paths are not always linear or directly tied to one\u2019s academic background. <\/p>\n\n<p>\u201cI believe life isn\u2019t that straightforward. You may study in one field but end up working in something entirely different\u2014and that\u2019s completely fine,\u201d she said.<\/p>\n\n<p>She emphasized that early in a career, the priority should be the ability to sustain oneself and meet basic needs. \u201cWe need to recognize the reality. As long as you can live, pay your bills, and be a blessing to others, why not?\u201d she told the audience.<\/p>\n\n<h5 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2f445445f9ec1509a804d7982b935fcd\"><strong>Building personal branding on social media<\/strong><\/h5>\n\n<p>Lubis also stressed the value of personal branding on social media, particularly LinkedIn. Recruiters, she explained, look not only at a candidate\u2019s r\u00e9sum\u00e9 but also at their digital presence. She encouraged students to share their accomplishments openly.<\/p>\n\n<p>\u201cStarted a business? Post it. Created something? Post it. Learned a skill? Post it. Gained an experience? Post it. That\u2019s personal branding, not bragging,\u201d she asserted. In her view, social media activity serves as concrete evidence of the qualifications listed on paper.<\/p>\n\n<p>\u201cIf you want to see my professional track record, you\u2019ll find it on LinkedIn,\u201d she added, underscoring the platform as a key professional portfolio.<\/p>\n\n<p>The event targeted FEB UNAIR students and alumni preparing to enter the workforce after graduation. By presenting a credible and experienced speaker, BEM FEB UNAIR aimed to inspire and motivate participants to be ready to compete in today\u2019s dynamic job market.<\/p>\n\n<p>Author: Ahmad Abid Zhahiruddin<\/p>\n\n<p>Editor: Khefti Al Mawalia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS \u2013 To address the growing competitiveness of the job market, the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) Universitas Airlangga held an inspiring talk show. The program was part of the main lineup of Job Fair Career Week 2025, aimed at equipping students with practical strategies and relevant [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":366400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4554],"tags":[178,168],"class_list":["post-366448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-unair-en","tag-universitas-airlangga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips for building personal branding on social media<\/title>\n<meta name=\"description\" content=\"To address the growing competitiveness of the job market, the 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