{"id":377268,"date":"2025-12-01T09:53:46","date_gmt":"2025-12-01T02:53:46","guid":{"rendered":"https:\/\/unair.ac.id\/through-culinary-venture-unair-alumnus-empowers-youth-and-local-farmers\/"},"modified":"2025-12-01T10:55:36","modified_gmt":"2025-12-01T03:55:36","slug":"through-culinary-venture-unair-alumnus-empowers-youth-and-local-farmers","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/through-culinary-venture-unair-alumnus-empowers-youth-and-local-farmers\/","title":{"rendered":"Through culinary venture, UNAIR alumnus empowers youth and local farmers"},"content":{"rendered":"\n

UNAIR NEWS<\/strong> \u2013 Entrepreneurship is more than a pursuit of profit; it is a long journey marked by challenges, courage, and continuous learning. That journey reflects the experience of Difandi Wahyu Hibatur Rahman, a Mathematics alumnus from UNAIR<\/a>\u2019s Faculty of Science and Technology (FST). He successfully built MASPOKAT, an avocado\u2013shake business that now operates multiple outlets across Surabaya and Sidoarjo.<\/p>\n\n

Turning hardship into opportunity<\/strong><\/h5>\n\n

Rahman explained that the origin of MASPOKAT was rather unexpected. He first launched a custom notebook and binder business called Tribook.id with his high-school friends. However, the COVID-19 pandemic and the resulting mobility restrictions caused the business to decline. Refusing to give up, Rahman and his team worked to transform adversity into opportunity. Their efforts eventually led to the launch of a new venture in 2020.<\/p>\n

\n
\"Rahman
Rahman and his team standing in front of the first MASPOKAT outlet during the pandemic (Photo: Source)<\/figcaption><\/figure><\/div>\n

Before starting MASPOKAT, he conducted market research targeting Generation Z. Through surveys, he found that Gen Z consumers had begun to grow tired of once-popular drinks like boba. \u201cSo I researched avocado-based drinks on YouTube and Google. We experimented, tested them in the market, gathered feedback, evaluated what needed improvement, refined the product, and launched it again,\u201d he said.<\/p>\n\n

Launching a business at such a young age was not easy. As a student, Rahman had to manage his time, energy, and focus so that both his academics and business could progress together. \u201cMy biggest challenge during college was time management. I was studying, running a business, and serving as the student association chair. It was tough. But I was helped a lot by my team, we delegated responsibilities and worked efficiently,\u201d he explained. <\/p>\n\n

Creating impact<\/strong><\/h5>\n\n

Today, Rahman\u2019s business continues to grow. MASPOKAT not only generates financial profit but also contributes to economic, social, and environmental development. Economically and socially, the business has empowered avocado farmers and created job opportunities for young people. <\/p>\n\n

\u201cWe also empower those around us, such as recent vocational-school graduates who are looking for experience or work. We train them to become MASPOKAT baristas so they can build foundational skills and gain experience for future job applications,\u201d he said.<\/p>\n\n

Environmentally, MASPOKAT minimizes waste. Avocado pits left after processing are not discarded; instead, they are returned to farmers as seeds for replanting. \u201cIn my conversations with farmers, many told me they often struggle to find avocado seeds. As for the skins, we use them as livestock feed,\u201d he added.<\/p>\n\n

He hopes his business will continue to grow and expand its positive impact. \u201cMy hope is to help more people and create meaningful benefits for the environment,\u201d he said.<\/p>\n\n

Author: Yulia Rohmawati<\/p>\n","protected":false},"excerpt":{"rendered":"

UNAIR NEWS \u2013 Entrepreneurship is more than a pursuit of profit; it is a long journey marked by challenges, courage, and continuous learning. That journey reflects the experience of Difandi Wahyu Hibatur Rahman, a Mathematics alumnus from UNAIR\u2019s Faculty of Science and Technology (FST). He successfully built MASPOKAT, an avocado\u2013shake business that now operates multiple […]<\/p>\n","protected":false},"author":79,"featured_media":377249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4648,9067,50,4554],"tags":[14707],"class_list":["post-377268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-en","category-alumni-news","category-news-en-2","category-news","tag-news-en-3"],"yoast_head":"\nThrough culinary venture, UNAIR alumnus empowers youth and local farmers - Universitas Airlangga Official Website<\/title>\n<meta name=\"description\" content=\"Difandi Wahyu Hibatur Rahman, a Mathematics alumnus from UNAIR\u2019s Faculty of Science and Technology (FST). 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