{"id":417329,"date":"2026-09-21T09:56:25","date_gmt":"2026-09-21T02:56:25","guid":{"rendered":"https:\/\/unair.ac.id\/highlighting-ai-hallucination-unair-team-wins-first-place-in-national-business-communication-competition\/"},"modified":"2026-10-22T10:10:54","modified_gmt":"2026-10-22T03:10:54","slug":"highlighting-ai-hallucination-unair-team-wins-first-place-in-national-business-communication-competition","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/highlighting-ai-hallucination-unair-team-wins-first-place-in-national-business-communication-competition\/","title":{"rendered":"Highlighting AI hallucination, UNAIR team wins first place in national business communication competition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><b>UNAIR NEWS \u2013<\/b><span style=\"font-weight: 400;\"> Three Universitas Airlangga (<a href=\"http:\/\/unair.ac.id\/en\/\">UNAIR<\/a>) students on Team The Bajigirls Who Can\u2019t Be Moved made a remarkable mark at the national level. They won first place in the Strategic Management Communication competition at Universitas Kristen Satya Wacana (UKSW), Salatiga, on Friday (September 18, 2026).<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the competition, all participants were challenged to solve a reputation crisis case study relevant to current technological developments. The UNAIR team served as public relations (PR) practitioners for a fictional company called Nge-Meal, a developer of a daily calorie-tracking app facing the threat of a boycott due to the phenomenon of AI hallucination, or errors in artificial intelligence systems.<\/span><\/p>\n\n<h5 class=\"wp-block-heading\">Implementing three phases of reputation crisis management<\/h5>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In addressing the challenge, three Faculty of Social and Political Sciences (FISIP) students, Elvena Christiyanti Aprilla Boaz, Claudya Liana Morizza, and Najlaa Thufailah Shafut, role-played as the PR team for Nge-Meal. They designed a communication strategy that focused on raising awareness and showing a commitment to improvement. The strategy was built around three main phases of reputation crisis management: response, recovery, and reinforcement.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cWe tried to reassure the public that there was indeed an error in our AI system, but we also showed our commitment to improvement through active, transparent communication, quick responses to complaints, and engaging a range of stakeholders,\u201d Boaz said.<\/span><\/p>\n\n<h5 class=\"wp-block-heading\">Turning data analysis into relevant programs<\/h5>\n\n<p class=\"wp-block-paragraph\">In developing the PR strategy, the UNAIR team not only focused on creative messaging, but also strongly integrated business data analysis. The data became the main foundation for communication programs that make a tangible impact and fit public needs.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe judges said our team had an excellent command of the material and was able to engage with the audience. They also assessed the program structure we presented as systematic, supported by Key Performance Indicators (KPIs),\u201d she said.<\/p>\n\n<p class=\"wp-block-paragraph\">Through the competition, the team members said they gained valuable lessons that will be very useful in their future professional careers, particularly in handling real crises thoroughly as PR practitioners. They also advised others to be brave in trying new things and to focus on what is within their control. \u201cIf it\u2019s beyond your control, just leave it to God,\u201d she emphasized.<\/p>\n\n<p class=\"wp-block-paragraph\">Author: Putri Andini<\/p>\n\n<p class=\"wp-block-paragraph\">Editor: Yulia Rohmawati<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS \u2013 Three Universitas Airlangga (UNAIR) students on Team The Bajigirls Who Can\u2019t Be Moved made a remarkable mark at the national level. They won first place in the Strategic Management Communication competition at Universitas Kristen Satya Wacana (UKSW), Salatiga, on Friday (September 18, 2026). In the competition, all participants were challenged to solve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":417326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-417329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Highlighting AI hallucination, UNAIR team wins first place in national business communication competition - Universitas Airlangga<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unair.ac.id\/en\/highlighting-ai-hallucination-unair-team-wins-first-place-in-national-business-communication-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlighting AI hallucination, UNAIR team wins first place in national business communication competition - Universitas Airlangga\" \/>\n<meta property=\"og:description\" content=\"UNAIR NEWS \u2013 Three Universitas Airlangga (UNAIR) students on Team The Bajigirls Who Can\u2019t Be Moved made a remarkable mark at the national level. 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