This study emphasizes the crucial role of cybersecurity and public relations in the successful adoption of technology. To protect customer data and manage risks, organizations need robust cybersecurity measures. At the same time, building trust and differentiation through transparent communication and addressing customer concerns is vital. Recommendations include enhancing cybersecurity, training employees, prioritizing data privacy, maintaining ongoing public relations efforts, and collaborating with industry peers. By implementing these recommendations, organizations can navigate technology challenges, safeguard data, and cultivate a positive reputation.

In conclusion, this study underscores the critical significance of enhancing cybersecurity measures and building strong public relations in the context of technology adoption. The findings highlight the ever-increasing importance of safeguarding customer data and fostering trust in a digital landscape where organizations heavily rely on technology and online interactions. Cybersecurity breaches can have far-reaching consequences, including financial losses and reputational damage.

Author: Dr. Suko Widodo, drs., M.Si.

Journal: BUILDING TRUST IN THE DIGITAL AGE: HOW HRM AND CYBERSECURITY COLLABORATE FOR EFFECTIVE STAKEHOLDER RELATIONS