UNAIR NEWS – Universitas Airlangga receives an award at 2022 Berita Jatim Award, Best Social Media. The award was presented for the celebration of the 16th anniversary of Beritajatim.com.
The award was held at the Mercure Grand Mirama Hotel Surabaya on Thursday, March 31, 2022. University Secretary Dr Koko Srimulyo Drs Msi, on behalf of UNAIR Rector received the award from Beritajatim management.
Regarding the award, Head of the Center for Communications and Public Information (PKIP) UNAIR Martha Kurnia Kusumawardani dr., Sp.KFR-K as the manager of UNAIR’s social media gave a response.
“Thanks to God, this award is for our social media,” said Martha. According to her, social media has become an information medium for youth today. So, development refers to three main things, information, education, and inspiration.
Work with Guidelines
Furthermore, Coordinator for Media and Branding of PKIP UNAIR Febby Risti Widjayanto S.IP., M.Sc revealed that in content dissemination on UNAIR social media, she and her team followed their editorial plan. In realization, the editorial planning focused on three things, accuracy, relevance, and priority based on information needed by the public.
Social media management, said Febby, is also done by differentiation strategies which are, owned media, earned media, and paid media.
“The use of institution social media also focused on those three types of strategy. Social media analytics was used for weekly evaluation regarding trend, user engagement, and impression,” said Febby.
“There is a special team analyzing the trend in various social media channels such as Instagram, LinkedIn, and TikTok, which then became the material for content adaptation for the university’s social media,” she added.
For the award given by Beritajatim.com, Febby stated that, together with the team, she is still trying to learn and improve quality. Because according to her, in the digital era, the flow of information brings new challenges.
Besides the social media category, Beritajatim.com also gave awards to other institutions, including PR, website, private companies, inspiring figures, to regional head figures. This event was attended by stakeholders, including Vice Governor of Surabaya Emil Elestianto Dardak and several regional leaders. (*)
Author: Binti Q. Masruroh
