Klaten’s is the part region in Central Java which has natural resources (Tauhid et al., 2017). The Ponggok Village have several umbul but the most popular umbul is Umbul Ponggok, located in Polanharjo, Klaten, Central Java (Sofi & Mutiarin, 2018). Umbul Ponggok’s is a water sources with shaped like a pond on located in Klaten (Retnandari & Merauje, 2019). In the past, utilizing of Umbul Ponggok’s place just for wash clothes and bath by the surrounding community (Wulandari, 2022). At the time, the community only used Umbul Ponggok for daily needs and have not yet managed well (Hastutik et al., 2021). The community plays an important role in development of an area through management resources (Meirinawati et al., 2018). Human resources are the main factors that can increasing village development (Jašková & Haviernikova, 2021). The utilization of human resources in natural resource management must be balanced with the development of a dynamic environment such as technological (Saleh et al., 2020). Technology creates a pull on innovation. All technologically feasible innovations of all time, almost endless source of potential technology (Fichman et al., 2014).
Kranzberg stands somewhat outside the specification of information technology and looks broadly both at the place any particular technology can hold social transformation (Staudenmaier, 2002). Role of the information technology can hold in current social transformation (Latham, 2022). Technology can driven social transformation where they work and live (Greenfield, 2019). Umbul Ponggok’s is a popular place in Klaten which management and using technology can be branding Ponggok’s as a tourism village (Retnandari & Merauje, 2019). We see everything from the creation of Umbul Ponggok’s resources like social media tools to make branding this village. Technological processes that increase the productivity of labor and free humans from tasks performed more economically (Jorgenson & Vu, 2011). The utilizing technology in marketing process Umbul Ponggok has had a positive impact. The success of Umbul Ponggok’s in utilizing technology as a tourism village branding increasing interest community to explore many activities. Umbul Ponggok offering underwater activities such as snorkeling, diving, and underwater photography.
The research instrument was an interview consisting of several questions that would be asked to the community around Umbul Ponggok tourism related to the influence of the transformation of Umbul Ponggok tourism development. The question includes the name of the respondent, gender, educational, main jobs, family income monthly, social, economical and cultural condition before Ponggok tourism, kind of technology information and communication as the tourism branding, community involved to the establishment of Ponggok tourism, society opinion about establishment Ponggok tourism, positive thing after become tourism village, the economical advantages post Ponggok tourism village, the socio culture advantages after Ponggok tourism. Specifically this research explain about the effect of transformation Umbul Ponggok tourism development. This research choose 40 respondents who can provide interpretation toward research object. Characteristics data of 40 respondents of this research can be seen based on gender; educational; main jobs; family income monthly; social, economical and cultural condition before Ponggok tourism; kind of technology information and communication as the tourism branding; community involved to the establishment of Ponggok tourism; society opinion about establishment Ponggok tourism; positive thing after become tourism village; the economical advantages post Ponggok tourism village, the socio culture advantages after Ponggok tourism. Umbul Ponggok Tourism is tourism that was formed to develop local potential in Ponggok Village, Klaten, Central Java. This tour is a potential source in the introduction of Ponggok Village itself. This tourism program makes a very drastic change in the village community. This is clearly seen in the lives of the people of Ponggok Village, one example is in terms of its economy. Changes that occur also because it is influenced by information and communication technology, with the technology and communication people began to do branding Umbul Ponggok tourism. By using technology and social media communication such as Instagram, it can introduce Umbul Ponggok tourism to the wider community, and can provide opportunities for the local economy especially Ponggok Village community to develop in entrepreneurship by promoting it through social media.
Author: Mochamad Kevin Romadhona, Irma Wati, Nabila Rizky Maulida, Sri Endah Kinasih
Link: https://ejournal.undiksha.ac.id/index.php/JPSU/article/view/53621
