UNAIR NEWS – Bimorejo, situated in the northernmost part of Banyuwangi Regency, is a village with untapped tourism potential.
Inspiring Bimo Beach
One of its hidden gems is Bimo Beach, which, originally serving as a support for fishermen’s livelihoods and a boat anchoring spot, is now evolving into a charming tourist destination. Despite its beauty, Bimo Beach remains relatively unknown to many.
Therefore, the Community Service Program (KKN) BBK-3 Bimorejo Team from Universitas Airlangga initiated the development of a website specifically designed to showcase the tourism potential of Bimo Beach. The team, consisting of ten members: Farhan Afif (FTMM), Dewi Kartika (FIKKIA), Martha Atiya (FEB), Dea Alvina (FH), Dita Ananda (FEB), Grace Roseline (FKG), Vania Athalia (FKH), Pramudya Reyhan (FEB), Syahrul Aji (FIB), and Rafi’ Fawwaz (FKH). They collaborated with Pokdarwis (Tourism Awareness Group), Poklahsar (Processing and Marketing Group), and the Bimorejo Village Apparatus in this endeavor.
Farhan Afif, the Head of the KKN BBK-3 Bimorejo team, stated, “The goal of this website development is to promote Bimo Beach tourism and support the local economy.”
The launch of the website was inspired by the poor promotion of Bimo Beach as a tourist destination, so it received little attention from the public, both locally and regionally. Therefore, with the launch of the Bimo Beach website, people will begin to recognize or at least have heard of Bimo Beach.
Website development
The website creation process commenced with the selection of a service provider for website design and hosting. Design references from other websites were then chosen to serve as guidelines for the website’s design.
Pramudya Reyhan, the Person in Charge of Website Design, explained, “The next process is the design process using interactive elements, accompanied by consultations with village officials regarding what needs to be included on the website.”
Following this, the website was developed based on the provided instructions. Once the website was finalized, the KKN BBK-3 Bimorejo team handed it over to village officials for online publication.
“The launch of this website, designed specifically for Bimo Beach, can enhance the branding and help the local economy,” said Pramudya Reyhan.
Benefits for Bimorejo Village
The website development took about 2 weeks, starting on January 11, 2024, completed on the 25th, and handed over to the village on January 29, 2024. The process went smoothly and received appreciation from the residents.
“The launch of this website can help the villagers promote the existence of Bimo Beach internationally,” said Farhan Afif.
This initiative brings various advantages, including introducing Bimo Beach to the public, both locally and regionally, boosting the local economy for businesses around the beach, and supporting the sustainability of existing tourism programs at Bimo Beach.
“We appreciate the KKN BBK-3 Bimorejo students for developing the website so effectively, which undoubtedly aids us in showcasing Bimo Beach as a tourist destination,” expressed Mr. Sunanto, the Head of the KUB (Joint Business Group) of Bimo Hamlet.
Author: Lady Khairunnisa Adiyani
Editor: Khefti Al Mawalia
