UNAIR NEWS – Public spending typically rises in the days leading up to Eid al-Fitr. Many people purchase items such as new clothing, traditional cookies, and travel necessities in preparation for returning to their hometowns and celebrating with family. Cultural traditions including halal bihalal, reunions, and extended family gatherings also encourage people to spend more than they usually would.
Responding to this trend, economist, Prof Dr Tika Widiastuti SE MSi of Universitas Airlangga said that increased consumption ahead of major holidays is a natural occurrence. She explained that people typically engage in a range of activities during the festive period that are not part of their everyday routines.
Holiday traditions drive higher spending
According to Prof. Widiastuti, typical Eid activities such as homecoming travel, halal bihalal gatherings, and family reunions often require greater financial outlays than usual. These events frequently lead to higher spending, particularly on items like new clothes, traditional holiday cookies, and food prepared to welcome visiting guests.
“Consumption does not always equate to being overly consumptive. From an economic standpoint, consumptive behavior occurs when individuals buy something based on desire rather than necessity. This is often influenced by trends, the desire to elevate social status, or simply the pressure to follow others,” she said.
Prof. Widiastuti added that one of the most common financial mistakes ahead of major holidays is the failure to prioritize essential needs. In many cases, people immediately spend on various items without first determining which expenses are truly necessary.
“In Islamic economics, needs are divided into three categories: dharuriyah (primary needs), hajiyah (supporting needs), and tahsiniyah (complementary needs). The mistake often lies in prioritizing the fulfillment of wants. When a desire is satisfied, the cost involved is frequently disproportionate to the benefits gained,” she explained.
Financial planning importance before Eid
To prevent excessive spending, Prof. Widiastuti stressed the importance of preparing a financial plan before the holiday. She advised people to first compile a list of essential expenses, including transportation costs for homecoming trips, food expenses during Eid, and gifts or souvenirs for family members.
“If you receive additional income, only about 70 percent should be allocated for Eid-related expenses. The remaining portion should be saved for unexpected needs. Begin by listing all your Eid necessities, then separate the Eid budget from your main account so your spending remains under control,” she said.
In closing, Prof. Widiastuti reminded the public that the essence of Eid is not merely about consumption but also about togetherness and compassion. She encouraged people to set aside part of their income to support relatives or others who may be in need.
“The blessings we receive are not solely for ourselves. A portion of them is entrusted to us so that we can help those who need it most. By doing so, the celebration of Eid becomes more meaningful and truly valuable,” she concluded.
Author: Putri Andini
Editor: Ragil Kukuh Imanto
