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UNAIR NEWS – Copywriting: advertising a product through a carefully crafted series of words. Unlike formal and rigid news articles or essays, copywriting uses a flexible language style tailored to the publication medium.
Crafting effective and engaging advertisements can be achieved with the KASIAN BAGINDA concept, which is an acronym for: Kenapa (Why), Apa (What), Siapa (Who), Kapan (When), Bagaimana (How), and Dimana (Where)
KASIAN BAGINDA concept can effectively optimize ad content strategies. By using this approach, the purpose and specifics of the advertisement are clearly outlined, which is crucial for determining the direction of the ad campaign.
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